A *New* Program for Graphic Design by David Reinfurt is a do-it-yourself textbook that synthesizes the pragmatic with the experimental and builds on mid-to late-20th-century pedagogical models to convey advanced principles of contemporary design for a general reader.

Rooted in three courses (Typography, Gestalt, and Interface) originally developed for undergraduate students at Princeton University, the book provides a broad introduction from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer.

To launch the publication, eight recent Princeton graphic design alumni from the Program in Visual Arts will return to campus and each speak for 8 minutes about what they do now. This will be a fast-paced overview of several different post-graduate paths in graphic design.


  • KARA BRESSLER ’19, Computer graphics, Dreamworks, Los Angeles
  • BEN DENZER ’15, Book designer, Knopf, New York
  • NAZLI ERCAN ’17, Graphic designer, Whitney Museum of Art, New York
  • LILY HEALEY ’13, Graphic production, The New Yorker, New York
  • ERIC LI ’18, Digital Media designer, MoMA, New York
  • NEETA PATEL ’16, Junior designer, The New Yorker, New York
  • SIMON WU ’17, Curatorial assistant, MoMA, New York
  • JONATHON ZONG ’18, PhD candidate, Soros Fellow, MIT, Cambridge


A *New* Program for Graphic Design is published by Inventory Press and distributed by Art Publishers and generously funded by the Graham Foundation for Advanced Studies in the Fine Arts, the Barr Ferree Foundation Fund for Publications, Department of Art and Archaeology and the Lewis Center for the Arts, Princeton University.


man in front of city skyline

Photo courtesy David Reinfurt

DAVID REINFURT is 1/2 of Dexter Sinister, 1/4 of The Serving Library, and 1/1 of O-R-G inc. Dexter Sinister started as a small workshop on the lower east side of Manhattan and has since branched pragmatically into projects with and for contemporary art institutions. The Serving Library publishes a semi-annual journal, maintains a physical collection, and circulates PDF texts through its website. O-R-G is a small software company. David currently teaches at Princeton University and his work is included in the permanent collections of Cooper Hewitt National Design Museum, Museum of Modern Art, Walker Art Center, and the Whitney Museum of American Art. David was the 2016-2017 Mark Hampton Design Fellow at the American Academy in Rome.

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Presented By

  • Program in Visual Arts