watch interface

runtime by Neeta Patel ’16

November 14 – December 28, 2017
Through 12/15— Gallery Hours: daily 10 a.m.-8:30 p.m. daily
Through 12/28— Gallery Hours: daily 9 a.m.-5 p.m. daily
Closed 11/23 and 24
Closed 12/22 and 12/25
Hurley Gallery, Lewis Arts complex

Tuesday, November 14
4:30-6:00 p.m.

Monday, November 20
6:00 p.m.

Award-winning faculty member, artist and writer David Reinfurt curates an exhibition of work by Princeton students from 2010 to the present representing work created during the seven years since the Program in Visual Arts launched courses in graphic design. Work by 184 past and current students — a mix of animated, printed, and digital media — will be projected on the gallery walls.

book cover

Muriel Cooper, 2018, MIT Press.

A book launch event will be held to celebrate the publication of Reinfurt’s recent book, Muriel Cooper (2018, MIT Press), with a panel discussion on Monday, November 20 at 6:00 p.m. in the gallery.



david reinfurt

DAVID REINFURT is an independent graphic designer and writer in New York City. He graduated from the University of North Carolina in 1993 and received an MFA from Yale University in 1999. Reinfurt worked as an interaction designer with IDEO (San Francisco) from 1995–1997. At IDEO, he was the lead designer for the New York City MTA Metrocard vending machine interface, still in use by millions of people every day 13 years later. On the first business day of 2000, Reinfurt formed O-R-G inc., a flexible graphic design practice composed of a constantly shifting network of collaborators.

Reinfurt began teaching at Princeton University in 2010. Before coming to Princeton, David held teaching positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. On arrival at Princeton, David worked to re-establish the Typography Studio and introduce the study of Graphic Design as a practical and theoretical starting point for students from all corners of the university as well as visual artists. Reinfurt was 2010 United States Artists Rockefeller Fellow in Architecture and Design. He has exhibited widely and his work is included in the permanent collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum, and the Museum of Modern Art. David was the 2016-2017 Mark Hampton Rome Prize fellow in Design at the American Adademy in Rome.


You are about to enter *a graphic design exhibition.* Go ahead now, walk
into the gallery. It’s a darkened room, not small, and seems to be roughly
a cube. On the walls surrounding you are three large-scale projections,
each is cycling through what appear to be abstract graphics, scanned
pages, short movies. what binds these various bits together? Well, you
check out where the projections are coming from, and you find three
projectors standing on pedestals. On each is an identifying label. The
first reads VIS 215, Graphic Design. After what appears to be a room
number and building name (one eighty-five Nassau Street) is a meeting
time. you surmise, clever visitor, that what’s on the projected loop must
be the work of a particular class in this University. In fact it is. This
first one is ‘Introduction to Graphic Design’ and it shows a sequence of
scans of letter-sized pieces of paper, the results of a collaborative
exercise where twelve students work together in the typography studio to
compose (with individual metal letters) a text titled, ‘the crystal
goblet, or printing should be invisible.’ This is the first class
assignment. The second is to set another text, this time ‘the new
typography,’ using only a photocopier . . . now, you spin around ninety
degrees and find a second pedestal. Its label says VIS 216, Visual Form.
you know the score by now, and you can safely assume this is another
graphic design class. This is also an introduction, but instead of
letters, students deal with graphic forms (logos, icons, signs, and so
on). Three assignments are shown here. The first asks students to design a
graphic symbol which means ‘stop’ without resorting to either graphic or
linguistic convention. Impossible, you say! Yes, well they are next asked
to design a matching symbol that means the opposite: ‘go.’ The second
assignment is related. These are animated gifs, meant to indicate ‘wait’
or to show that something is ‘currently in process.’ These are variations
on the well-known and not-loved, spinning beach ball of death that the
macintosh shows when the system is busy thinking. The final assignment is
more open. Students are asked to design a ‘model’ to understand and
communicate the differences between r-g-b (additive) and c-m-y-k
(subtractive) color. . . deep breath, now turn around again and look
towards the third projection. This one feels largest, and likely because
what you see on the wall is a giant apple watch. The pedestal is labeled
VIS 415, Advanced Graphic Design. Collected here is the work from two
semesters of this intensive workshop class. The assignment is simple and
lasts the full semester — design a new face for the apple watch which
tells the time, and (by design) also changes the way you *read* the time.
Simple, no? The students begin by considering, with a broad historical
scope, how the representation of time affects the ways we understand it
and use it. They proceed to design their prototypes which are here, on the
wall . . . like the time on this giant apple watch, nothing sits still in
this gallery. Each projection continues marching along, showing one
student at a time. And, each slide show is of a different length and they
each play on a loop, so entering the gallery you would (practically) never
see the same thing twice. It’s been seven years since these classes have
been offered on campus and here *now* in this gallery are some of the
results — the assembled works of one hundred eighty-four students (listed
on the gallery wall and the back of a small booklet) who’ve studied
graphic design at Princeton University.


View or download event Poster | Press release

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Presented By

  • Program in Visual Arts