April 24-28, 2018
Gallery hours: Monday-Saturday, 9 AM – 5 PM
Lucas Gallery, 185 Nassau St.
FREE and open to the public
Thursday, April 26
7:30 – 9 PM
The Program in Visual Arts presents Continuous Reward, an exhibition of new work by Princeton senior Helen Lin.
Continuous Reward explores how viral East Asian subculture impacts the construction of Asian-American identity, and how the subculture was pushed into mainstream attention by female-dominated adolescent “productive consumerism.” This project is focused on kawaii culture collectively promoted in Japan, Korea, and Taiwan, particularly through teen-girl-driven Harajuku and idol subcultures. The project ventures past the anthropological and into the creative by reiterating the industries’ commercial formulas through my own fictional brand “Pink Label,” which exists as a functioning shop with its own visual identity, products, and clientele. The project takes the form of an interactive small-scale franchise that also manifested in billboards, posters, online shop, weekly zines, and satellite exhibition in a nearby campus center leading up to the actual exhibition.