Francesca Grassi

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Francesca Grassi is a New York-based independent graphic designer and creative director. After graduating in 2007 with an MFA in graphic design and typography from the Werkplaats Typografie, in The Netherlands, she worked as a freelance book designer collaborating on books with contemporary artists and fine art publishers. From 2009–2012 Grassi worked as a designer at the Whitney Museum of American Art, where she was responsible for the overall institutional identity as well as art directing, developing and executing all Museum graphic design needs for print, online and environmental applications.

In 2012 Grassi founded a design studio that works primarily in collaboration with cultural institutions and non-profit organizations. Through her studio she has worked on many award-winning projects: as lead in the process of identifying a design strategy, and team, for the Whitney Museum’s new graphic identity, and its consequent spatial implementation in the Renzo Piano-designed architecture; art directing, designing and implementing the graphic identity for the New Art Dealer’s Alliance (NADA); designing and producing art catalogues for publishers such as Rizzoli Publishing, Koenig Books, and Dashwood Books; as well as consulting for The Menil Collection and Casa Wabi Puerto Escondido.

Previously, she has led workshops and been a regular critic and jury member for the MFA program at the Yale School of Art, Typography Summer School, Parsons School of Design, and Pratt Institute. Grassi began teaching at Princeton University in 2016.